How To Improve Your Website Performance?

Crucial improvements for your website performance

Before you read this, have you read: The Top 5 Common Website Mistakes

About Web Performance

First, web performance or also known as website optimization is the process of optimizing the speed of the web elements such as images, pages and other file formats, which are displayed or downloaded on the users’ web browser.

The Importance of Web Performance

Next, website performance is all about your website’s speed and stability.

How To Improve Your Website Performance?


Secondly, there’s a time whereby your website will be having more traffic than normal, and you will want to make sure that your server will have the ability to handle the speed and the volume of customers. 

By that, you can know the suitable software to be implemented or any necessary website updates in dealing with these issues.


In this technological development world, Internet users’ are expecting reliable and high-speed online user experience from every website. In other words, if your customers are waiting for your website, which is taking too long, there is a very high chance for them to visit your competitors’ website instead. 

After all, 46% of the online shoppers stated that they will never return to a slow website. By that, as the website business owners, it is really crucial for you to ensure the speed of your website is at an ideal level to make sure your online visitors satisfied and will return to your website again.

How To Improve Your Website Performance?

Ways To Improve Your Website Performance

1. Implement your site to mobile-first quality and speed

Firstly, because of the dominance in accessing the Internet through mobile devices of the mobile web, it is crucial to ensure that your website is on mobile-first. 

Mobile web: it is also known as the mobile Internet and it is referred refers to as the browser-based Internet services that are being accessed from mobile devices such as smartphones. 

Mobile-first: is the process of designing an online experience for mobile before designing it to any other device, such as a desktop. 

The strategy should be to code the program to mobile users first, then progressively enhance the experience to desktops or laptops. 

How to make your website mobile-first?

1. Take a mobile-friendly test on your website

By using Google’s Mobile Website Auditor, you can check the usability level of your website.

Besides, this test will also show the website’s score by the selection usability of:

  • Viewpoint configuration
  • Plugins
  • The proximity of clickable elements 
  • Text readability

2. Optimization of UI and UX 

Consider about your users’ flow strategy, voice search, flow strategy and make a readable copy to all devices.

3. Use a proper platform to create a mobile version of your desktop site

2. Reduce the image size

Secondly, more than 60% of the website content are the images. By that, you need to ensure that the images are appropriately sized. 

Not only that, by adopting new image formats such as WebP or JPeg XR, it can help to reduce the image size without sacrificing the quality of the images. Furthermore, the majority of the website owners have a really high tendency to overlook this part as they usually will reduce the size and it might ruin the quality of the images. 

No worries, with proper steps, they can compress or optimize the image size without ruining the quality. 

Optimizing images:

It is a process of decreasing the file size, which in return will speed up the website’ load time. 

Benefits of image optimization:

1. It will improve the page loading speed

If your page is taking too long to load, your visitors might get tired waiting and move on to something else. 

2. Improves your website’s SEO

With the combination of great SEO, it can improve the website ranking on search engine results. Large files slow down your website, search engines hate slow sites.  

3. Backups will be created faster

4. Less bandwidth is used

Your network and browser will thank you. 

5. Requires less storage space on your server

3. Try a CDN

Content Delivery Network or Content Distribution Network (CDN) is a geographically distributed network of the proxy server and the data centers. In other words, it is a system that uses the distributed server to deliver websites and any other web content depending on: 

  • User’s location
  • Website’s content 

Furthermore, the servers taking a static website like CSS, images, JavaScript and cache a copy in allowing their visitors to retrieve the information from the nearest server. 

Why do you need to use CDN?

1. Helps to improve SEO

Fast speed website will improve the website’s ranking, especially in having a chance to move up in the SERPs.

2. Spike in traffic and downtime protection

The CDN can help you in mitigating any downtime that might occur throughout your website’s operation. 

3. Easy integration

As the keyCDN already documented the process of integration for some content management systems and frameworks and it continuously keeps adding more. 

4. Reduced latency and improve the website’s performance

It can reduce the website latency since the Points of Presence (POPs) cast a wider global net more than the origin server itself.

5. Cheap (worth the investment)

It is quite affordable for its price that offers enormous paybacks

6. Increased website’s security and DDoS (Distributed Denial-of-Service) protection 

The CDN can mitigate the DDoS attacks either manually or by default via the CDN provider. 

7. Better user experience

Better user experience with a high-speed website, as the website’s owner, can benefit from higher clickthrough rate, lower bounce rate, better conversion, especially for the e-commerce site. 

The advantages of using CDN:
  • Great for websites with large visitor surges
  • Ensure that the webpage available globally
  • Great in reducing resource usage (disk space and bandwidth)
  • Increase the loading speed, especially of the visitors are close to the content delivery server location
  • Better ranking in search engine
  • Benefits to all website types and hosting platforms

4. Cache as much as possible

Next, a cache is the hardware and the software components that stores requested data so that in the future if the data is being requested, it can be served faster. Not only that, most of the cache data are usually junk files and it is safe to be deleted in freeing up the storage space. 

What is web caching?

Web caching is the activity that stores data for reuse, such as a copy of a web page that served by the webserver.

How does it work?

If the first time user visit the page

(website will be cached or store the data)

If the next user is requesting the same page

a cache will serve the same copy

(it helps in keeping the origin server from getting overloaded)

The benefits of web caching:
  • Enhance page delivery speed
  • Reduce the work that needed to be done by the backend server. 
  • Reduces the bandwidth consumption, that leads to decreasing the network traffic and network congestion
  • Reduce access latency
  • Reduces the workload of the remote web server

How To Improve Your Website Performance?

5. Reduce the number of the HTTP request

What is the HTTP request?

It is a packet of information that one computer sends to another computer to communicate something. In other words, it is a packet of binary data sent by the client to the server. 

Why it is important to reduce the number of the HTTP request?

Every file that you try to load, the browser will send a separate HTTP request to the server. Hence, more files mean more requests which results in a slow website.

Therefore, by reducing the number of HTTP requests, it can increase the speed of the website. 

How does it work?

*someone visits a page on your website*

The person’s web browser will send a request to your web server. Your server will host the webpage that they are trying to visit on your website.

Your server will send over a file containing content (text, images or multimedia) that is associated with the page as requested by the browser. 

Once the person’s browser received the files, it will begin to render your website to their computer screen or mobile devices.

If there is more content on your webpage that has not received by the browser, the browser will send another HTTP request.

Every single of the steps described as a single HTTP request. 

After all, HTTP means, “Hypertext Transfer Protocol” as a process of a web browser sending a request for a file and the server sending or “transferring” the file to the browser. 

6. Load JavaScript asynchronously

What is JavaScript?

JavaScript is a single-threaded programming language which means only one thing can happen at a time. In other words, the JavaScript engine can only process one statement at a time in a single thread. 

Imagine requesting some data from the API (Application Programming Interface), as it depends on the situation the server which might take some time to process the request while blocking the main thread as it leads to an unresponsive web page. 

This is where the JavaScript asynchronously comes. 

By using the JavaScript asynchronous, such as promises, callbacks and async/await, you can perform long network requests without blocking the main thread. 

The difference between synchronous and asynchronous:
Synchronous Asynchronous
It waits for each operation to complete, after that it executes the next operation.   It waits for each operation to complete, after that it executes the next operation. It executes all the operation first, rather than wait for each operation to complete.

The result of the operation only will be handled once the result is available. 

The main benefit of using JavaScript asynchronous for website:
  • Increase the performance and the website responsiveness.

Especially when you have a long-running operation, that does not require you to block the execution. In other words, you can do other works while waiting for the result from the long-running task. 

How To Improve Your Website Performance?

How To Improve Your Website Performance?

7. Review your hosting service plan

Next, if you have already gone through the checklist above, and still find that your website performance is still impacted, it is the time for you to check with your hosting provider in reviewing your hosting service plan. 

Is it time for you to upgrade your plan?

If you are currently using the shared hosting and the number of your website traffic keeps increasing, perhaps it is the time for you to upgrade your hosting plan to cloud hosting, dedicated hosting or VPS hosting

Problem: Frequent downtime or slow loading speed

Solution: Upgrade the hosting plan

The difference between shared hosting and dedicated hosting:
Shared hosting  ⇒ Dedicated hosting
  • Shared server 
  • Shared resources (bandwidth and storage)
  • Suitable for small business website
  • A low number of website visitors per week
  • Full control of the server
  • Personal resources (bandwidth and storage)
  • Well- established website organization
  • A high number of visitors per week

8. Adopt cloud-based website monitoring

Website monitoring:

The process of testing or logging the status and the uptime performance of one or more websites.

Reasons why you need website monitoring:

1. You can detect when your website is down, earlier than your online visitors

This is simple, yet vital especially between your website and your customer. Once you identify that your website is experiencing downtime, you can notify your customers by using all sorts of social media before they even get the chance to say negative things about your website. After all, your company reputation is at stake, hence you need to act quickly and decisively. 

2. Get your website back up and running quickly as downtime does happen at some point

Secondly, when you manage to detect that your website is experiencing some downtime, you can notify the web monitoring service as soon as possible and then focus on getting your website back up and running. 

3. In maintaining the company’s reputation

Not only that, with the rise of social media tools, your company’s reputation can be damaged quickly even with the slightest website’s downtime. With that said, website monitoring will allow you to identify your website problems before your target audience does. 

4. Avoiding from losing customers due to slow website

Nowadays, Internet users are expecting lightning-fast page loading times. In other words, if they have to wait for more than a couple of seconds, they will become impatient and instantly will click back to Google and choose one of your competitors’ websites (read: bounce rate). 

5. Website monitoring is almost similar to the website’s insurance policy

Last but not least, being unaware that your website is down can cost you hundreds or even thousands of ringgits. Not only that, web monitoring can be considered as a cheap alternative in protecting your website’s revenue and the company’s reputation due to sudden downtime. 

The purpose of website monitoring

Keeping track things like:

  • Hard drive usage
  • Switch 
  • Router efficiency
  • processor/RAM performance

as cloud computing needs.

Cloud computing is the concept of using a network of the server hosted on the Internet to store, manage and process data rather than using a local server or a personal computer. 

How To Improve Your Website Performance?


Lastly, it is really important in improving the performance of the website to increase the website’s traffic and revenue. 

Above all, it is crucial to ensure that everything is optimized and running as efficient as possible.

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