Ways To Reduce Bounce Rate and Increase Conversions

Bounce rate and how to reduce it

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How To Reduce Bounce Rate To Your Website?


Firstly, imagine you entered a bookstore, you turned around and simply step out without looking or even buying any book.

You bounced.

Secondly, you feel like cooking chicken parmesan for today. So you went to visit a website recipe, to search for the chicken parmesan recipe. However, it only appears chicken curry recipe and it suggests you click few others chicken recipe.

What will you do next?

Similarly, you would simply exit the website and same goes to other people.

You bounced.

End of story time.

How did the bounce rate happen?

Technically, that’s how bounce rate occurred to a website.

In short, it happened when your visitor is abandoning your website at the very first page and you don’t even have the opportunity to convert them to be your customers or subscribers.

It will be such a waste especially after you have spent quite an amount of money in hiring the top web hosting companies in Malaysia for the development of your website, yet this is the outcome for your website.

The sign that shows you have a high bounce rate:

  • Low search traffic
  • Hard to improve the email signups
  • Struggle in getting more leads
  • Difficult in acquiring clients




What exactly is the bounce rate?

The bounce rate is the percentage of the visitors that land on your website and decided to leave without visit the second page.

In other words, the visitors “bounce” from one page and simply left the page and the website after viewing only one page.

The reasons why visitors leave your website right away:

  • Not user-friendly website
  • Visitors can’t find what they are looking for
  • Unappealing content and layout

Ways To Reduce Bounce Rate and Increase Conversions



Improve readability

First of all, your readers will start to read your website’s content only if the content is readable and legible.

In other words, please avoid improper usage of UPPERCASE and lowercase, it scared the readers away. As a consequence, the readers won’t even read your content and it is not a good sign for the user’s experience.

After that, you are encouraged to use proper bold and clear heading. Then, you can improve the content by adding subheadings and bullet points to make it even easier to read.

  • The subheading is to narrow down on the discussed topic.
  • Bullet points are to explain points properly.

In other words, never ever cramp your content with an immense amount of words. Do not overwhelm your visitors with weighty and lengthy paragraphs all in one page.

After all, your visitors want to read your content calmly and not annoyingly.

Avoid obnoxious pop-ups

Next, the majority of readers have a very strong dislike to pop-ups especially if it is irrelevant.

An excessive amount of pop-ups on your website?

That is totally a very big NO.

If the content of your website annoyed the users,

  • it will lead to a higher bounce rate
  • it will disrupt readers’ reading flow.  

After all, some of the pop-ups come with the aggressive and bullying language, that will encourage the readers to leave the website promptly, as it leads to bad user experience.  

You must know that your reader might not remember the content of your website, but they do remember how they feel towards your website.

Obviously, annoying and unwanted are not the feeling that we are looking for.

Above all, we need to build excitement and eager for your readers to visit your website again.

Clear Call-To-Action (CTA)

First of all, in having clear call-to-action, you should know what your readers want, once they enter your website.


For instance, after your readers have read any specific content that you are offering, you should identify the specific action that you want your readers to take by implementing CTA.

Example of CTA that you can implement in your content:

  • “Read more” button
  • Form submission
  • Product or service discovery (“View full features”)
  • Social sharing (e.g, Facebook and Twitter)
  • Closing sale (“Purchase” or “Contact Sales”)

Furthermore, the perfect call-to-action will improve usability as the readers will gladly stay on your site. By that, it will reduce the bounce rate and increase the conversion rate.

Keyword targeting

Firstly, if you would like to improve your website search performance, you should target the high-value keyword as that’s where high-value traffic is.

Steps in targeting the high-value keyword:

  • Step 1– Visit Google Adwords Keyword Planner and insert the keywords that you would like to target.
  • Step 2– Explore high-value keywords that the majority of searchers’ used to find a particular model or specific brands.

In conclusion, what you need to do in reducing the bounce rate are:

  • Target the keywords that bring readers from point A to point B.
  • Write in-depth content to ensure the readers feel emotionally related.
  • DO NOT stuff your keywords. Getting your website being penalized

Optimized page load time

Firstly, a lot of marketers simply assume that if their website’s bounce rate is high, the problem mainly related to the content of their page. By that, they work really hard to improve their content and readability, yet that’s not the best solution towards their problems.  

After all, the problems can occur even before the user has a glimpse of a chance to read the content of their page.

Let’s take it this way,

You are making a cake and you found out the cake doesn’t turn to the way it supposed to be. You keep doing it again and again. You keep altering the ingredient or the measurement of ingredients, yet the cake still doesn’t turn to the way it supposed to be.

However, you discover, it not the problem from the recipe or the ingredient, it is because of the oven. The temperature is not being set up properly.

Above all, the point is you might be focusing on the one common problem that makes you overlooked on the other main problem. Marketers need to know that the website taking forever to load is one of the worst website problems of all time. Moreover, the readers can’t really read the content to know the level of readability if they can’t even load the website page.

Therefore, it is the fact if your website failed to load within 2 seconds or less, more than 50% of your visitors will leave your website without hesitation.

In conclusion, making your on-page optimization is crucial in reducing your bounce rate and improve your website’s conversion rate.

Sidebar widgets and promotions

Next, some web page might be the most ideal platform in promoting – to their website’s audience or readers:

Example of promoting content on the web page:

  • Relevant content
  • Offers
  • Other promotional material

For instance, we can see the blog page as the main website page in a promotion. It is quite obvious that we can’t really see a decent blog page without anything on the sidebar.

Here’s when a majority of the marketers make a huge mistake, they would simply cramming their blog sidebar with:

  • Advertisements
  • Offers
  • Award emblem
  • Reviews or even testimonials

To conclude, this would surely overwhelm their visitor and tempt them to bounce away from your website.

Internal links

First and foremost, a lot of people advocate their website by including dozens of internal links in hoping to reduce the bounce rate and improve the conversion rate.

Wait up, what exactly is an internal link?

Internal links are the hyperlinks that point at the same domain as the domain that the link exists on the same source.

In other words, internal links are the links to get to another page on the same website.

In spite of these tricks might work to your website, as it provides proper Analytic with the essential second click to measure Time on Page accurately, it can also simply backfire your website and content to seem a little bit of….. lazy and cheap.

In conclusion, the cramped internal linking structure can cause all kinds of issues on readability.

Hence, a high bounce rate, low conversion rate.

Mobile friendly layout

Among the questions that you need to ask yourself before complete building your website:

  • Does my website is responsive?
  • Will my website display perfectly on the different interfaces such as iPad or other mobile devices?

However, with a high number of websites that are being accessed through mobile devices yearly, it is living proof and no longer a surprise, that the number of websites that still aren’t optimized for mobile is still unreasonably high.

Moreover, it is really important to take your website brand to a mobile interface as all of your customers have their own mobile devices with them everywhere.

Hence, the possibility for them to access your website through mobile is really high.

Above all, remember to give your website some mobile touch as we are now living in a mobile age. Google and your users are both desperate in having mobile-friendly experience.

Proper site navigation

The site navigation of your website should be:

  • Clear
  • Immediately understood by the readers
  • Seamless experience from one part to another part of your website

Visitors should not have to guess where are they in your site or how to get around.

Furthermore, that’s really irritating if you could ask anyone.

What you can do?

  • Examine your current website navigation
  • Identify any opportunities to simplify it


Because that’s what your visitors want.

  • They don’t really care about you or your website.
  • They only care about themselves and what they want.

In other words, they are in control, not you.

Above all, effortless and clean site navigation is what your readers are looking for.

Easy to search

Next, site search functionality is one of the important aspects of the most ideal website.

The importance of site search:

  • Provide your visitors with whatever tool that they need to find
  • Easing your visitors scrolling through your website
  • Reduce your website’s bounce rate

Not only that, the purpose of the site search is to allow your visitors to find what they want and not what you think they want.

Furthermore, if your visitors ever encountered with a “Page Not Found”, “404 Page” or “No Results”, then you should have offered other options for the user to navigate so that they do not leave the site.

Basically, you know how frustrating it can be.

To make it simple, the easier the users to search what they are looking for in your website, the higher the possibility for them to stick around.

Bear in mind that a non-navigable website means a high bounce rate.

Lastly, remember to give your website some mobile touch as we are now living in a mobile age. Google and your users are both desperate in having mobile-friendly experience.


Last but not least, just imagine your visitor is searching through the search result engine, and your website pop-up as the top options, yet it does not fulfill the criteria as a good website.

Do you know how discouraging it to your visitors?

Above all, do not simply lose your valuable visitors to your website for the development of your website brand.

As a conclusion, optimize your website user experience to avoid the possibility of high bounce and increase your website conversion rate.

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