Benefits of Website Performance Optimization

Improving your website performance is essential towards business growth and customer satisfaction

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Benefits of Website Performance Optimization

Benefits of Website Performance Optimization

First of all, when it comes to creating an ideal website for your online business, there are a lot of things that need to be considered. 

You have to consider:

However, the most crucial aspect of your website is the performance of your website.

Why website performance is crucial?

Furthermore, according to research that had been done, customers will wait no more than 3 seconds for a web page to load before they simply abandon the website. 

Is the website being left after the first homepage click? 

Hence, that’s a total bounce rate for the website.

Not only that, even with half of a second difference in load time can make a 10% difference in sales for an online retailer.

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What is Website Performance Testing?

In short, website performance testing will show us how a website behaves and responds in various situations.

Not only that, it helps to test out the speed and stability of the website system. 


Benefits of Website Performance Optimization


Importance of Page Speed

In today’s technological world, online customers are expecting reliable and fast user experience from every website they are browsing. Not only that, if you make them simply wait for your page to load, they will leave your website and simply visit your competitors’ website. 

After all, they have a limited time to wait for your website to load.

Website performance is really important as your customers would generally think that the load time is longer than they are. This means that you need to make sure that your website is loading as fast as possible.

Benefits of Website Performance Optimization

Importance of Stability

Next, there will be a time whereby your website will be receiving traffic more than usual. By that, it is really important for you to make sure that your server will have the abilities and capabilities to handle the volume of the customers and the speed

Above all, it is really important for you to know the number of customers that your website can hold at one time before it breaks. 

As a conclusion, you can simply implement any necessary update or software for your website in dealing with these issues to avoid any possibilities of your website having downtime.

Benefits of Website Performance Optimization

Here are some of the major benefits of a faster website:


Benefits of Website Performance Optimization


Improved Search Rankings

Nowadays, Google is taking the amount of web site’s load time into account especially when ranking the website on search engines. Therefore, the speed of the website is really important.

Not only that, improving the load time of your website is one of the easiest ways to help the customers in getting whatever they are looking for. 

After all, having a high ranking on Google will also help your website in getting more traffic from Google. In other words, you will be having more customers coming to your website.

Tips to increase the website ranking on Google:

Benefits of Website Performance Optimization

Happier Customers and Higher Sales

Next, as has been mentioned before, online customers hate waiting especially waiting for their website to load open. 

After all, even a one-second delay can reduce the customers’ satisfaction by 16%. 

Consequently, in having more satisfied customers and keeping them engaged to your website, that can lead to better sales and conversions, it is really important to have a website with appealing visual and great load time. 

The factors such as 
  • Code
  • Videos 
  • Image size 

– can be impacted by the page load time

How to Speed Up Your Website?

1. Check Your Browser Speed

First, you can see your website load across different browsers such as Google Chrome or Safari

Therefore, if the website is performing worse on one website compared to the other, it is a sign of a design issue. 

Above all, you can simply fix the issue once you know the specific part where the issue started.

Next, when it comes to the best WordPress hosting company in Malaysia, it allows you to choose the limit of resources that allow your website some space to breathe. In other words, with the best WordPress hosting, you don’t really have to worry much. 

Above all, you pay for the resources that you need.

How To Improve Your Website Performance?

Benefits of Website Performance Optimization

2. Optimize Your Images

Secondly, there is a high possibility that your website is performing slowly due to:

  • You are using too many images 
  • Too many large images

Most noteworthy, by ensuring that the images on your website in the right format and the right size, you can simply optimize the speed of your website. 

Here are the tips:
  • Reduce the depth of the color to the lowest acceptable level
  • Use JPEG as the first option and PNG as the second option
  • Crop your images properly
3. Test Multiple Screen Size

Thirdly, observe how your website being projected on different devices. In other words, how does your website look on a desktop monitor or on a smartphone screen. 

Is your website being designed responsively or is it difficult for its users to engage with?

By identifying this, you could increase the responsiveness level of your website in bringing it to a higher ranking on search engine results.

How To Improve Your Website Performance?

How To Improve Your Website Performance?

4. Use Browser Caching

Next, browser caching saves some of the files in the browser in making your website moves easier and faster. 

By this, your browser does not have to download things every time the online customer visits. 

In fact, by doing this, you could speed up your website and optimize its performance.

5. Use Both Manual and Automated Website Testing

Lastly, among the complementary ways to ensure your website is working properly are manual and automated website testing.

Not only that, there are no excuses not to do that as there are many free automated testing options for you to use.

How To Improve Your Website Performance?


Last but not least, in driving the business website growth and keeping your customers satisfied, improving your website performance is really essential. 

As a result, if you simply follow these quick and easy tips, you will be having a bigger and better website in no time.

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